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You're going to learn how to choose the best products to promote on ClickBank, so that you can make the most money out of your website, out of your blog, out of your E-mail list, out of your social media, out of your traffic.
Also, I'm going to share with you a link to download for the affiliate network cheat sheet that is going to open a huge number of opportunities above and beyond the ones you find on ClickBank. You can access the cheat sheet
The first thing you want to do is go to ClickBank.com. If you don't already have an account, you can start by setting up an account
If you already have an account, you can just log in.
The affiliate marketplace
After you login click on the affiliate marketplace.
The affiliate marketplace is where all the products available to be promoted on ClickBank are listed. You don't need to have a ClickBank account to view the affiliate marketplace. However, you will need a ClickBank account, it's a free account and it allows you to promote products and you will also have to enter your banking information or your mailing address, In case you prefer to be paid by check.
Last time I checked, I think there were about 8000 different products listed on the ClickBank marketplace. It's perhaps one of the biggest online affiliate marketplaces in the world.
How to choose the best ClickBank product to promote?
Once you open the marketplace you will see on the left all the categories. Arts and entertainment, betting systems, cooking, education, employment and jobs, etc.
You can click on any of these categories and it will open the subcategories. Under parenting and families, we have education, divorce, genealogy, and so on and so forth.
You can also do a search by keyword at the top of the page. I`m sure you are interested in building an online business by growing your affiliate marketing business. I'm going to choose as a category, e-business and marketing.
The very first step after you've created your account, you've logged in and you've opened up the affiliate marketplace, is to sort the results by gravity, high to low.
What is gravity?
Gravity is an indicator specific to ClickBank. It's something that they use to give their affiliates an idea for how well a specific product is selling. For example, the product called Five Minutes Profit Sites has a gravity of 156.99. Let's say 157. Very roughly speaking, this means that in the last 7 or 14 days, 157 different affiliates made at least one sale with this product. It gives us an idea for how much traction it's getting in the marketplace.
There is a flaw with this, regardless whether an affiliate sold one unit of the product or whether an affiliate sold 1000 units of the product, they're all going to count for one point.
It tells us how many new affiliates promoted the product, but it doesn't tell you how much each affiliate sold. It doesn't give us an importance of whether it's just like a few small sales or people are really selling thousands and thousands of units of this.
That being said, it's as good as it gets. Typically, products that have high gravity convert well. Rank them by gravity, high to low, and then the next thing you want to do is click on the link at the top (the title of the product) so that you can view the main sales page. If it shows you “click to play” it is obviously a video sales letter.
We like that. Typically, video sales letters tend to convert better than tech sales letter.
Another thing that's great about video sales letters is that if you click on read transcript, it will open a page where you can effectively read a text version of the sales page. Which is great because a lot of people don't like to watch videos, they prefer to read. Some people don`t have very good English so they struggle to understand videos. They would rather read a text.
I you're based in the US or anywhere you're based in the world, it will show up your local country flag.
That's another element that would increase conversions.Also, on the bottom left you can see the option to get more proof or the widgets with extra proof. These usually say think like “Chevy from Philadelphia recently purchased Five Minute Profit Sites 21 minutes ago”.All those elements are going to increase conversions, which is going to obviously maximize and increase your own conversions and sales and commissions.
At the bottom right, you can see the live chat widget. Great, that's going to increase conversion as well.
They've done a lot of things to really optimize conversions on this website. The website looks good, the products look good.
Once you complete step one (you open the marketplace, you rank everything from high to low in terms of gravity and you look at the top products), the second step you want to do is going to the marketplace. We need to look at the economics of this product.
The economics of the product.
You will see the average dollar per sale, that's telling us how much money we get on average for each completed sale.There's something very important to consider, for example if we're making $35 per sale, how much is the actual product costing to the consumer? If the consumer pays $37 and we make 35 odd dollars that's great because the product is inexpensive to the consumer and we make a decent commission.
You may be wondering... "Hey, Tiz. How could it be that the product costs $37 and we are making most of the money? How does the vendor make any money?" - The thing is that we're getting a 75% commission, but there are also upsells.
What is an upsell?
An upsell is a product that people are offered to purchase after they've bought the main product.After people buy the initial product for $37, they are offered additional, generally more expensive, products to buy, on which we also get paid a commission.
Looking at the economics of the product, the average percentage of re-bill tells us how many people are re-billing, if the product has a re-bill element.
For example, a 1% average percentage of re-bill is not strong, it means only 1% of the buying customers repurchased the product.
The flag next to the product means that the product is in English. We can now sell products, for example, in Spanish or in German. You will see different flags. The dollar sign means that it's one-time billing. If you see the symbol with the little arrows going sideways, it means that there is recurring billing, on which we also get paid a commission.
The symbol with the little up arrow indicates pitch plus, it means that upsells are available. We like upsells because those go to increase our commissions.
The affiliate tools URL will give you access to a JV page and that's going to be step three.
In this day and age, at least half of all internet traffic is mobile.
The icon with the small cell phone means that they have a mobile sales page. They have a mobile optimized funnel.
This is very important because in this day and age, at least half of all Internet traffic is mobile. This is very important.
The affiliate tools
After looking at the economics of the product, step three is to take to look at the affiliate page. Which will show you the resources you have available to promote the product.
If you have resources available to promote the product, then that's going to be a great product to promote on ClickBank.
In terms of your criteria, how to choose the best ClickBank product to promote, affiliate resources are very important because they're going to make your life a lot easier.
If the product has affiliate resources available I recommend you sign up to their subscription option because they will keep you updated with any new launches, new contests, or prizes being launched for this product. I recommend you sign up, or you can click the affiliate tools option and essentially skip the sign up.
For this product you also have the option to check the sales funnel page, showing the first upsell, the second upsell, third and fourth upsell. Very good.
A complete list with details shows us it's been well thought and that there are a lot of products for people to buy. Now this is great for us affiliates because it means that we're going to make more commissions.
The option Your affiliate link is what you will use to generate sales from ClickBank.
The banners and images option will allow you to promote the product on your website or on your blog or even sometimes in E-mail. You can also customize the landing page but this is a bit more advanced.
So, if a product has a great well thought affiliate resources page, not only just makes your life easier, but it also shows that they've put a lot of time and effort into it.
This means that they would also have put a lot of time and effort into building the product, creating a quality product, and also creating a high converting funnel, which we like.
If a product has a great affiliate resources page it just makes your life easier
It also shows that they have a lot of affiliates promoting, and that's why they invested time and effort into putting all the resource there to get such a comprehensive affiliate page. It gives you more confidence that the product is getting a lot of traction.
Full disclosure, I don't know who is behind the product in the screenshots. I don't have any interest whatsoever in this product. It showed up here as the number one on ClickBank ranked by gravity and up on further analysis.
By now you know how to choose the best products to promote on ClickBank. Step number one, create your ClickBank account then go to the marketplace and rank the products by decreasing gravity in your specific category or market.
Then you want to look at the economics of the product. How much is that product promotion going to make you every time when someone buys?
Last but not least take a look at the affiliate page or the JV resources page. Does it have content that you can reuse? Does it have the key elements that you need to promote the product on your website, banners, E-mail copy? Does it have the contact details of an affiliate manager, so you can reach out?Now you know how to choose the best products to promote on ClickBank.
What if you want to promote more products? What if you want to expand your reach? What if you want to promote products in a market that perhaps isn't in ClickBank?
Well, there's a whole host, there are hundreds of more innovative, higher converting perhaps, affiliate networks out there. ClickBank is perhaps one of the most well-known and it's a fantastic network. You can make a lot of money with them. I've made a lot of money with them, but I've also made even more money with affiliate networks outside of ClickBank.
Very, very few people know of a lot of these underground networks that have great products, and because very, very few people know about these networks, then naturally these products, they're not as competitive.
They're not as heavily promoted as the products on ClickBank. As you start promoting those products, then they will convert a lot better for you because there's less competition, less people are promoting them.
Make sure you download your affiliate network cheat sheet